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PureAnalyzer eliminates very time- and labor-intensive coding of media and social media reactions to events, including changes in public policy or the introduction of new technology, to test theories about the temporal dynamics of public reactions to changes in the status quo. It offers important insights into the sources and covariates of positive and negative reactions and the means to easily trace them back to specific groups or sources that can be classified along multiple lines, including geographic location or industry, both features that are very valuable to our research enterprise.
Elke U. Weber
Jerome A. Chazen Professor of International Business
Co-Director, Center for Decision Sciences
Columbia Business School